Innovación en packaging cosmético: resultados de la fase piloto del proyecto Ecosmartpack 4.0, envase reutilizable, trazable y conectado

The objective of the Ecosmartpack 4.0 pilot phase project was to promote innovation in cosmetic packaging, creating a circular, reusable and traceable package that is connected from the factory, to distribution, consumer, and return of the package to the washing and repackaging station. For this purpose, the intelligent packaging has been piloted with real product of the Babaria brand, which has been distributed to 350 users through three Clarel Senses stores. Rosa González (AIMPLAS) and Andrés López (Babaria) will present the results obtained in the pilot, focusing on the most innovative aspects and the real pilot experience in the factory.