THE PACK BY KOTEX

PEARLFISHER, UNITED KINGDOM
BODY, HEALTH & BEAUTY – HEALTHCARE
The Pack by Kotex is an educational platform, educating South African girls on periods through a personal kit, posters, leaflets, and through an online community with a group of four female digital characters.
Brands often adopt a clichéd, naive aesthetic when engaging young girls with periods, which couldn’t be further from the tech-savvy world of Gen Alpha. Taking this into consideration, a gamified aesthetic was developed, resonating with the modern lives of tween girls and making the brand relevant, fun and engaging.