ECOALF

BRAND FORMA, KAZAKHSTAN
BRAND IDENTITY & CONNECTED PACKAGING – PACKAGING BRAND IDENTITY PROJECTS
In Kazakhstan there is an absence of comprehensive sex education, an issue of gender inequality, and a culture of shame around sexual experiences.
The OT brand strives to be not just a product, but also a symbol of harmonious and healthy relations between the genders, promoting the principles of equality and mutual understanding in the intimate sphere.
Through the use of words and symbols, where for example “O” symbolizes a woman, “T” represents a man, OT is a domestic condom brand created to redefine sexual culture through design and communication.