Packaging Trends
The Packaging area hosts every year new ideas and solutions for final packaging, packaging design and value-added labelling. Because Empack Madrid is more than just packaging, it is also a design and innovation space for your primary packaging, a differentiated and exclusive area within the event that will invite you to dress your products with the latest trends of the season.
Moreover, this year it became a paradise for design and branding professionals: Empack 2024 saw the birth of an ISLAND exclusively dedicated to the solutions that different studios and designers have to offer you. Trends, future materials, innovation?
We’ll tell you how it went as we set course for our next stop… BILBAO 2025! 😊
NEW
ISLAND OF SOLUTIONS
in collaboration with
If you are interested in packaging design or need to explore solutions in this field, you are in luck… Thanks to the collaboration with the Spanish Branding Association, a new space has been created at Empack Madrid: an area exclusively dedicated to the solutions offered by different studios, agencies and designers.
This new space called: ‘The island of solutions’ seeks to promote creativity in packaging design, where a handful of design experts present their work, expose their success stories and connect with other companies looking for answers to their challenges.
The initiative seeks to highlight packaging design as a crucial element in brand differentiation and consumer experience, contributing their knowledge of the world of branding and its vital role in any packaging development. From now on, this space will allow designers to showcase their creativity and explore new opportunities for collaboration with companies from all over the world.
These are the studies that were present
Pentawards winners Expo 2024
Each year we get to see the winning packaging at the Pentawards, the world’s most prestigious packaging awards, which, along with a conference room, offer an insight into the trends and innovations that lie ahead for the future of the industry.
Relive the designs we were able to see in the exhibition area, or discover them if you missed them!
EGGYOLK TABLEWARE PACKAGING
SUSTAINABLE DESIGN – HOME, LEISURE & OTHER MARKETS
BABADITTO
HOME, LEISURE & OTHER MARKETS – HOUSEHOLD MAINTENANCE
PETAL DANCE TABLES BLOOM
HOME, LEISURE & OTHER MARKETS - STATIONERY
BLOC BOTTLE COCKTAILS
BEVERAGES - COCKTAILS
LAOCOON WINE
BEVERAGES – WINE (DARK)
OT
BRAND IDENTITY & CONNECTED PACKAGING – PACKAGING BRAND IDENTITY PROJECTS
OREO x PAC-MAN COLLABORATION
BRAND IDENTITY & CONNECTED PACKAGING – BEST COLLABORATION
NOLLA CARE
SUSTAINABLE DESIGN – BODY, SKIN, HEALTH & BEAUTY
ISLE OF WIGHT TOMATOES
FOOD – FRUIT AND VEGETABLES
BANANOSTAFIDO
FOOD - PLANT-BASED, VEGAN & ALTERNATIVE FOODS
THE PACK BY KOTEX
BODY, HEALTH & BEAUTY – HEALTHCARE
POLA COSMOLOGY
BODY, HEALTH & BEAUTY - SKINCARE
More than 15 years of providing solutions to leading brands
