Marc Morillas, CEO of Morillas, will participate in Empack 2024

“Zero Creativity”: the time has come to make bold decisions, at the risk of not being liked. After the experience of hundreds of projects, at Morillas we can affirm that good packaging must be a reflection of the brand culture and the strategic decisions behind a portfolio. Expecting a pack to change the consumer’s mentality without solid brand work is asking for the impossible.