In the wine industry, the label is more than just a sticker on a bottle; it is a work of art and a marketing tool. In this lecture, we will explore how a successful label is created by diving into the synergy between design and printing. This creative dialogue is especially crucial when working with advanced printing technologies, such as multiple paper types on a single label.

The panel discussion, hosted by Packaging Solutions Manager at UPM Raflatac Joss Ramel, will delve into key questions and solutions to turn packaging into a tool for change.

– Redesign: There are different options of plastic materials and combinations of them that can solve the same need or “problem”, but not all are equally sustainable. Designers and brands most of the times do not know much about it, and if they knew, they would be able to “redesign” their packaging products accordingly. –

Research shows that people truly wouldn’t notice or care if 75% of all brands disappeared. So, for brands to thrive now and in the future, they must first define what they want to be remembered for and build upon it. In this talk, Taxi Studio discusses what brands need to do today to help ensure