Exhibitor Academy
Prepare for your participation at Empack with the Exhibitor Academy videos, designed to help you get the most out of your presence at the event.
Improve your stand, attract more contacts, make the most of the tools you have at your disposal…
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1.1 What is the Exhibitor Academy?
The Exhibitor Academy is a collection of videos to help you prepare for your participation at Empack Madrid. Discover everything you need to get the most out of the event.
1.2 What makes you unique?
Find out how to differentiate yourself from your competitors. Also find out the most important points to be unique.
1.3.1 How to make you stand more attractive?
Find out how you can improve your visibility during the fair. How can you get visitors to visit your stand and not your competitors?
1.3.2 How to stand out
Find out what makes you stand out and how you can do it with best practices to engage your visitors.
1.4 The stand personnel
Your personal stand is a fundamental pillar to get the best out of the fair. The attitude of your personal stand plays an important role in a successful trade fair.
1.5 How sustainable can you make your stand?
What actions can you take to reduce your environmental footprint at the event? How can you help us to have a more sustainable event? Discover here all the actions, big or small, that you can take to have a more sustainable stand.
1.6 How to promote your participation?
Find out how you can guarantee the best return on investment for your participation.
1.7 Time to follow-up
How can you get the data of the visitors who have come to your stand? After the event it will be possible to consult all the information of the visitors who have scanned their Smart Badge on your readers. This way you can have their contact information to follow up the event. Do it soon!
2.1 Get more visibility by optimizing your company online profile
You can get more visibility online with various tools at your disposal. Complete your online profile, add news, take part in the Innovation Gallery, apply as an innovative company and get even more visibility!
2.2 Drive more visitors to your stand by using the invitation service
EasyGo gives you tools to not only invite your customers and potential customers but also to keep track of who has registered and who is attending the event.
Visitors are more likely to attend an event if they have been personally invited by one or more exhibitors.
Find out how and why you can invite them here.
2.3 Increase your leads by maximising the Smart Badge technology
Smart Badge technology serves two purposes: The first is that you, as an exhibitor, can promote your company and your products without paper.
Secondly, you will get a list of visitors who have placed their Smart Badge on your reader.
Find out here how it works and how you can enjoy all its functions.
2.4 Get qualified leads with Visit Connect
Discover all you can do with Visit Connect. Capture quality leads, you can add text or audio notes to categorize the most important customers.
2.5 Why do you need two lead-generation tools?
The differences between Smart Badge technology and Visit Connect is the person who is proactive. With the Smart Badge it is the visitor who does the action, with Visit Connect it is the exhibitor who is proactive.
Find out why Smart Badge technology and Visit Connect are complementary tools.
