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Packaging Trends

The Packaging area hosts every year new ideas and solutions for final packaging, packaging design and value-added labelling. Because Empack Madrid is more than just packaging, it is also a design and innovation space for your primary packaging, a differentiated and exclusive area within the event that will invite you to dress your products with the latest trends of the season.

Furthermore, this year it will become a paradise for design and branding professionals: Empack 2024 will have an ISLAND exclusively dedicated to the solutions that different studios and designers have to offer you. Trends, future materials, innovation…

If you want to know more… Keep reading! 😊

NEW 2024

ISLAND OF SOLUTIONS

in collaboration with

Logo AEBRAND

If you are interested in packaging design or need to explore solutions in this field, you are in luck… Thanks to the collaboration with the Spanish Branding Association, Empack Madrid 2024 will host for the first time an area exclusively dedicated to the solutions that different studios, agencies and designers have to offer you.

This new space, called ‘The island of solutions’, aims to promote creativity in packaging design, where a handful of design experts will be able to present their work, showcase their success stories and connect with other companies looking for answers to their challenges.

The initiative seeks to highlight packaging design as a crucial element in brand differentiation and consumer experience, contributing their knowledge of the world of branding and its vital role in any packaging development. This space will allow designers to showcase their creativity and explore new opportunities for collaboration with companies from around the world.

These are some of the studios that will be present...
Stay tuned to our channels, we will keep revealing information!

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Pentawards winners Expo 2024

Each year we get to see the winning packaging at the Pentawards, the world’s most prestigious packaging awards, which, along with a conference room, offer an insight into the trends and innovations that lie ahead for the future of the industry.

Take a look at the designs that we will be able to see onsite in the exhibition area. Don’t miss out on the details, studios from all over the world with textures, shapes and colours that won’t leave you indifferent.

EGGYOLK TABLEWARE PACKAGING

HANDS COLLECTIVE, VIETNAM
SUSTAINABLE DESIGN – HOME, LEISURE & OTHER MARKETS

BABADITTO

HEAZ, REPUBLIC OF KOREA
HOME, LEISURE & OTHER MARKETS – HOUSEHOLD MAINTENANCE

PETAL DANCE TABLES BLOOM

MOSI MOSI, HONG KONG
HOME, LEISURE & OTHER MARKETS - STATIONERY

BLOC BOTTLE COCKTAILS

THE BAR BRAND PEOPLE, AUSTRALIA
BEVERAGES - COCKTAILS

LAOCOON WINE

ALLIANCE ETIQUETTES, FRANCE
BEVERAGES – WINE (DARK)

OT

BRAND FORMA, KAZAKHSTAN
BRAND IDENTITY & CONNECTED PACKAGING – PACKAGING BRAND IDENTITY PROJECTS

OREO x PAC-MAN COLLABORATION

THE OTHERLY, UNITED KINGDOM
BRAND IDENTITY & CONNECTED PACKAGING – BEST COLLABORATION

NOLLA CARE

DESIGNREPUBLIC, BELGIUM
SUSTAINABLE DESIGN – BODY, SKIN, HEALTH & BEAUTY

ISLE OF WIGHT TOMATOES

B&B STUDIO, UNITED KINGDOM
FOOD – FRUIT AND VEGETABLES

BANANOSTAFIDO

LOUKAS CHONDROS, GREECE
FOOD - PLANT-BASED, VEGAN & ALTERNATIVE FOODS

THE PACK BY KOTEX

PEARLFISHER, UNITED KINGDOM
BODY, HEALTH & BEAUTY – HEALTHCARE

POLA COSMOLOGY

POLA INC., JAPAN
BODY, HEALTH & BEAUTY - SKINCARE

More than 15 years of providing solutions to leading brands

+ 50
Exhibiting companies
+ 300
Visitors
+ 1
Expert speakers

Relive the best moments 2023

Relive the best moments

PENTAWARDS HALL

PENTAWARDS HALL

Specific top-level speakers in the room co-organised by the brand organiser of the industry's most important design packaging awards.

EMPACK HALL

EMPACK HALL

Sectoral trends in packaging. A meeting point to present the changes and trends affecting the packaging value chain.

Specific conferences by leading experts

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