ISLE OF WIGHT TOMATOES

B&B STUDIO, UNITED KINGDOM
FOOD – FRUIT AND VEGETABLES
This rebrand involved a name change to better emphasise provenance, and a new logo to help deliver stand out in an area dominated by supermarket own label.
On pack the logo takes centre stage, and where possible, the design is printed on clear labels to showcase the product inside. We also introduced die cut coloured labels to represent the complex flavours across the range, using the warm yellow on tamper seals and neck capsules, and a green tomato calyx as a standalone icon on lids.