OREO x PAC-MAN COLLABORATION

THE OTHERLY, UNITED KINGDOM
BRAND IDENTITY & CONNECTED PACKAGING – BEST COLLABORATION
To amplify Oreo’s ambition to become the gaming snack of choice, we created a unique visual identity for the collaboration between the cookie and gaming icon PAC-MAN.
Realising that the embossing on the Oreo looks like PAC-MAN’s maze, we turned each of PAC-MAN’s distinctive assets into a maze created with a blend of Oreo florets, dot-dash linework, and playful patterns.
Bringing both brand worlds together, six bespoke cookie designs in limited-edition scannable packaging were created, with each unique embossment allowing consumers to unlock special mazes and win prizes.