BABADITTO

HEAZ, REPUBLIC OF KOREA
HOME, LEISURE & OTHER MARKETS – HOUSEHOLD MAINTENANCE
The name for Babaditto, an organic baby-friendly detergent, blends the words “baba” (baby) and “ditto” (alike).
The brand identity, symbolized by a soft, rhythmic curve like a “gentle wind”, is enhanced with the other senses, complemented by a subtle and comforting scent, and an aesthetic reminiscent of a baby’s tenderness and purity.
We rounded the corners of our products and selected a soothing beige hue to evoke a sense of soft comfort, and to distinguish from our competitors’ angular, transparent containers.