Keys that show why brands are increasingly opting for minimalist packaging.
Minimalist packaging continues to establish itself as a growing trend. More than a mere aesthetic issue, this trend represents a philosophy that seeks to optimise the user experience and generate a positive impact on the environment.
The fundamental concept of minimalist packaging is summarised in the famous premise of “less is more”, characterised by simplicity in its forms, making use of basic geometries and clean lines. In addition, it opts for a palette of neutral colours, such as white, black, grey and beige, which transmit elegance and sobriety. The typography used stands out for its clarity and legibility, making it easy for the consumer to understand the information. As for the materials…
Share this article
Come and visit us at empack and logistics&automation bilbao
Subscribe to our newsletter
Un café con… Marta Puyuelo, Corporate Affairs and Sustainability Director en PepsiCo
Empack: Marta, tell us a little bit about your day-to-day life in the company and what your role is at PepsiCo. Marta: It’s difficult for
Coca-Cola removes ‘Sprite’ labels in pilot test for UK market
The Coca-Cola Company is conducting a pilot trial in the UK with the launch of a limited batch of de-labelled packaging for its Sprite and
The 2nd AFE-APCE Congress starts today at the BEC with more than 200 participants
The second joint congress of the Spanish Trade Fair Association (AFE) and the Spanish Association of Conference Centres (APCE) officially opens today, Thursday 4 July
A coffee with… Nicolás Escasany, Customer Success Officer at LetsCook
Nicolás was born in Argentina and has been living in Spain since 2016. He is an industrial engineer and, in 2018, he graduated with an