Keys that show why brands are increasingly opting for minimalist packaging.
Minimalist packaging continues to establish itself as a growing trend. More than a mere aesthetic issue, this trend represents a philosophy that seeks to optimise the user experience and generate a positive impact on the environment.
The fundamental concept of minimalist packaging is summarised in the famous premise of “less is more”, characterised by simplicity in its forms, making use of basic geometries and clean lines. In addition, it opts for a palette of neutral colours, such as white, black, grey and beige, which transmit elegance and sobriety. The typography used stands out for its clarity and legibility, making it easy for the consumer to understand the information. As for the materials…
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