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La cosmética entra por los ojos. Al igual que las golosinas cuando se accede a una tienda, los productos de la industria de la belleza, sean una barra de labios, un perfume o una crema, captan la atención del consumidor en un primer vistazo. Su color, su forma, su tamaño… Todos los detalles son importantes para conseguir que el cliente se acerque al lineal o haga ‘clic’ en la página web para ver el producto con detenimiento y empiece a considerar su decisión de compra. Sin embargo, más allá de su aspecto, el envase del cosmético en cuestión debe ser, ante todo, seguro. Cuidar que éste proteja al contenido de ser contaminado o que lo mantenga en buen estado durante su uso es crucial.
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