Hacia la sostenibilidad en el diseño zamorano
Javier Garduño participa en la feria europea Empack, donde se apuesta por un futuro del embalaje más respetuoso con el medio ambiente.
“La tendencia son materiales nuevos, sostenibles y biodegradables”. Así resume el diseñador zamorano Javier Garduño el futuro que le espera al packaging —el arte de saber presentar productos con un embalaje e imagen originales que convenzan al cliente que ha contratado el servicio y animen a la compra al consumidor— tras su paso por la feria Empack, el encuentro más importante del sector a nivel europeo, celebrado en Madrid. Esta tendencia también alienta a eliminar elementos superfluos del empaquetado, “quitar capas”, como se expresan los profesionales del sector.
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