Eight keys to take advantage of the ecommerce boom

The number of online shoppers has grown by 15%, partly thanks to new consumers over the age of 65. Companies must be prepared for change, be flexible and adapt to new circumstances, according to a UOC analysis.

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E-commerce has experienced its highest ever share in Spain this year due to the coronavirus pandemic. The number of online shoppers has grown by 15%, partly thanks to new consumers over the age of 65 and the growth in online sales of fresh products, according to data from Kantar. In addition, in Spain, 72% of Internet users aged 15-70 are online shoppers, according to an IAB study.

P16084 edoc MPU 300x250
P16084 edoc MPU 300x250
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