Eight keys to take advantage of the ecommerce boom
The number of online shoppers has grown by 15%, partly thanks to new consumers over the age of 65. Companies must be prepared for change, be flexible and adapt to new circumstances, according to a UOC analysis.
E-commerce has experienced its highest ever share in Spain this year due to the coronavirus pandemic. The number of online shoppers has grown by 15%, partly thanks to new consumers over the age of 65 and the growth in online sales of fresh products, according to data from Kantar. In addition, in Spain, 72% of Internet users aged 15-70 are online shoppers, according to an IAB study.
Innovation or re-evolution in the packaging sector?
Sugar cane and bamboo, two materials with sustainable properties, are gaining prominence for their reduced environmental impact and renewable benefits. The world of packaging is
Packaging: Sense – Sensibility – Desire
with the support of: Packaging begins and ends with the brand and therefore plays an important role in value creation. Packaging strategy should not only
Un café con… Marta Puyuelo, Corporate Affairs and Sustainability Director en PepsiCo
Empack: Marta, tell us a little bit about your day-to-day life in the company and what your role is at PepsiCo. Marta: It’s difficult for
Coca-Cola removes ‘Sprite’ labels in pilot test for UK market
The Coca-Cola Company is conducting a pilot trial in the UK with the launch of a limited batch of de-labelled packaging for its Sprite and
